I have this annoying tic where as soon as I think of something I should do to try to get more exposure for my music, I think something self-defeatist like, “No, that wouldn’t help. It would never get the results I really want.” Then I have to remind myself, “Bullshit, JC, you haven’t even tried it! Why don’t you try it?” I remind myself that of course it hasn’t worked yet, because I haven’t tried it yet. But maybe if I gave it a real, honest, effort-filled shot, it would!
People are always talking about how hard it is to become a star in any field. “Sure that person succeeded,” they’ll say, “but for every person who succeeds, do you know how many people fail at that? A lot!” True, but what I want to know is: how many of those people who failed really, really tried, and gave it their all, and kept trying until they had absolutely exhausted their options? None, I think. Because I don’t think there really is a way to exhaust your options. If you run out of money, go make some more. If you run out of friends, go make some more. If you run out of jail, you better keep runnin’, baby!
My latest idea for what I’m going to try to get more exposure for my music is YouTube cover videos. There are a bunch of people on YouTube who’ve done them (Esmee Denters being the best-known) and some of them have gotten some great opportunities out of them. But all of the good ones who’ve made lots of videos have gotten hundreds of thousands if not millions of views, which is way more than I’ve gotten so far with my original music. And of course the idea is if you can get people to watch you sing covers, maybe they’ll watch your videos for your original music, too. Can’t hurt. And some of these people went from being total unknowns to being signed to major labels in a year to two years. Not bad at all!
For my cover videos, I’m going to do some of the all-time most watched songs, some of the most popular and searched-for songs of the moment, some classics, some of my personal favorites, and keep going as long as I can/need to to get where I want to go. The average person might fail at this because they might not do it at all or they might not do it long enough, but I’m going to do it and do it as long as I need to to get the results I want, and that’s what’ll make the difference. That, and picking the right songs and singing the hell out of them.