A couple things I’ve thought about in the last couple days of doing open mics and networking with new contacts/fans:
1. When networking with someone, ALWAYS be the one to reach out first, because the simple fact is, if you don’t, they won’t. It doesn’t matter how much they said they want to keep in touch etc. My experience has literally been 99 out of 100 people do NOT contact you first. You MUST contact them first, and then oftentimes they will get back to you and your exchange will develop, but for whatever reason, people just do not initiate contact with new friends/contacts. So if you want anything to come out of meeting people, you have GOT to be the one to send the follow up email or make the follow up phone call. You don’t have to believe me, but if you test this theory, you will notice you aren’t getting any follow up emails before you ask the person for a response yourself.
2. Follow ups must be made in a timely manner–preferably as soon as you get to a computer after you’ve met the person. What I’m doing now is, performing at an open mic, going home after it, and, before I go to bed, even if I’m really tired, I make sure to take 10 minutes and reach out personally to each new contact via email before I go to bed and forget about it forever. People’s memories are only so good, especially when trying to remember someone they only met briefly once when they had a drink or two in them. So send that follow up IMMEDIATELY, and put their name in the subject line, and explain who you are. Example subject line: “Hey Dave, this is JC Cassis, the girl who met you last night at the open mic.” In the body of the email, remind the person who you are, what you performed, and what you and they talked about when you met. Thank them for their interest in you and ask whatever you need to ask them, and offer to help them with something you can help them with if possible, or offer them a free gift, like a free mp3 if you’re a musician. They’re a new contact and you’ve got to make a great first impression to get in their good graces. And a good first impression goes a long way. You never know where getting someone’s favor might lead…
3. When someone helps you in a networky way, pay them back equally. You TOTALLY owe them and you want to show them your appreciation by doing something equally nice for them. For example, last night at the open mic, a guy named Collin who’s in the band Victor Bravo saw me perform. I friended him on myspace and wrote him a personal email thanking him for giving me his email address. He wrote me back a personal message alerting me that he had mentioned me in his band’s blog. Look at what he wrote: victorbravo.blogspot.com. Now that is amazing networking on his part. He gave me an amazing endorsement to all of his fans, complete with a link to my website and a notice of when my next show will be. That is so fucking smart it blew my mind! What a brilliant guy. Because now I’m talking about how awesome he is in my blog. Because how could I not? Not only is it true, but it really meant a lot to me, and I TOTALLY owe him! So, by him taking the time to write a few sentences about the acts at the mic and letting them know he did it, he is earning blog mentions/endorsements from all of them (if they are smart, they will pay him back. Either way, he gets major musician karma points). If you want to help out this sweet and intelligent man, check out his awesome band, Victor Bravo, here.
So be smart, nice and prompt with your networking. Think about it from the other person’s perspective. It’ll go a long way!