So last night I was at the Jonas Sees In Color record release party and spoke with one of the women I know through Women In Music (if you’re a woman in music in any capacity in NYC, join this group!! It’s awesome!!) and learned an interesting tidbit from our conversation.
She spoke about something called “upstreaming,” which is when an artist on a small indie label is sort of “promoted” or “upstreamed” into being on the major label affiliated with the minor due to hitting a certain number of sales. I’d think that number would be in the hundreds of thousands of albums, but she said it was only in the low tens of thousands. That may sound like a lot of cd’s for an indie artist to sell, but it’s not unattainable if the music is good, the artist is constantly performing and growing their fan base, and the music is being marketed properly. So the take-home message for me was: don’t be afraid of getting “stuck” on a smaller label, especially because smaller indie labels are usually more passionate about and dedicated to their artists, and will help them a lot in the beginning of their career, and every young artist needs that. Then, if the music does well enough, a bigger label with more muscle and money will sometimes take you on to reach higher levels of success.
This reminds me of the bottom line I always try to remember: if you can make money, you’re golden. If you have nothing else going for you but that you make money, you have everything going for you, because at the end of the day, labels want to make money, and they’ll go with the artists that make money. So the key is to figure out how to make money, because then you will get the support and help you need, because people will recognize that they can make money by being part of your team.
Money might be the root of all evil, but it’s also the route to all success, hahaha. Then it’s your job to keep the evil at bay while enjoying your success.
And now back to work.