JC Cassis is a singer/songwriter/producer of dance-pop music from New York City. www.JCCassis.com

I have this annoying tic where as soon as I think of something I should do to try to get more exposure for my music, I think something self-defeatist like, “No, that wouldn’t help. It would never get the results I really want.” Then I have to remind myself, “Bullshit, JC, you haven’t even tried it! Why don’t you try it?” I remind myself that of course it hasn’t worked yet, because I haven’t tried it yet. But maybe if I gave it a real, honest, effort-filled shot, it would!

People are always talking about how hard it is to become a star in any field. “Sure that person succeeded,” they’ll say, “but for every person who succeeds, do you know how many people fail at that? A lot!” True, but what I want to know is: how many of those people who failed really, really tried, and gave it their all, and kept trying until they had absolutely exhausted their options? None, I think. Because I don’t think there really is a way to exhaust your options. If you run out of money, go make some more. If you run out of friends, go make some more. If you run out of jail, you better keep runnin’, baby!

My latest idea for what I’m going to try to get more exposure for my music is YouTube cover videos. There are a bunch of people on YouTube who’ve done them (Esmee Denters being the best-known) and some of them have gotten some great opportunities out of them. But all of the good ones who’ve made lots of videos have gotten hundreds of thousands if not millions of views, which is way more than I’ve gotten so far with my original music. And of course the idea is if you can get people to watch you sing covers, maybe they’ll watch your videos for your original music, too. Can’t hurt. And some of these people went from being total unknowns to being signed to major labels in a year to two years. Not bad at all!

For my cover videos, I’m going to do some of the all-time most watched songs, some of the most popular and searched-for songs of the moment, some classics, some of my personal favorites, and keep going as long as I can/need to to get where I want to go. The average person might fail at this because they might not do it at all or they might not do it long enough, but I’m going to do it and do it as long as I need to to get the results I want, and that’s what’ll make the difference. That, and picking the right songs and singing the hell out of them.

I’m a pop star. I’d say “aspiring pop star,” but doesn’t that sound pathetic? It does. So I’m a pop star. A tiny, relatively unknown pop star making her way up the ladder one rung at a time, but a pop star nonetheless. I make pop music. I have fake blonde hair. I dance. I have music videos. What other credentials do I need?

Anyway, even before I started on the journey of making pop music my career, I always wondered: HOW DO POP STARS BECOME POP STARS??!?!!? How does a normal person become Britney Spears or Madonna or Janet Jackson? How do you get from rural Louisiana or Michigan or Indiana to Madison Square Garden with 20,000 people screaming your name? On all the E! True Hollywood Stories and artist bios, they always skip over the few moments or months in a person’s life that led to them reaching the level of success they have reached. It’s always “Britney Jean Spears was born on December 2, 1981 in Kentwood, Louisiana…then she took dance classes…then she was on Mickey Mouse Club…then she had a number 1 album!”

I don’t know about you, but I’m interested in what happened between Mickey Mouse Club and the number one album. Whom did she meet? What did they tell her? How many times did she fail before she succeeded? What did she have to change about herself to get where she was going? How did she feel about it? With whom did she work, and what did they bring to the table?

The purpose of this blog is to demystify the process of becoming a pop star. Not as it was for Britney Spears, but as it will be for me. My biggest dream in life is to make a living making music people love, and to do it in a big, big way. If people with no parents, no money, no support, and no connections can do it, then so can I.

Along the way I’ll probably get pretty self-helpy as well, simply because it seems that every time I doubt something about myself and my prospects, I find a reason (or ten) not to, and I want to share that.

But mainly, I’ll detail every aspect of what happens to me along this journey: who I meet, what they say, what I learn, mistakes I make, how everything feels, my successes, my failures, dreams fulfilled and hopes dashed and plans changing.

By reading this blog, you’ll learn a lot about how to make progress in the music industry and what you can do to further your own career and life. Whether you want to be a pop star or not, you’ll realize you really can do whatever you want in your life and there is simply nothing holding you back, because you’ll see me put those ideas into practice before your very eyes.

So buckle your seatbelts. Prepare for takeoff!

Hey all, if you’re looking for the many blog posts I made prior to November 2008, please read them on my myspace blog, here: http://blog.myspace.com/index.cfm?fuseaction=blog.ListAll&friendID=151278698.

They consist of entries made from when I first started doing music seriously as my career up through winning at the Apollo, making my first music video, getting my album done, doing open mics, and getting my music accepted to Pump Audio and RumbleFish, so if you’re interested in seeing how I did all that, please read all about it there.

From now on, I will make all my posts here and copy them to the myspace blog as well. Happy reading!