So last night I was at the Jonas Sees In Color record release party and spoke with one of the women I know through Women In Music (if you’re a woman in music in any capacity in NYC, join this group!! It’s awesome!!) and learned an interesting tidbit from our conversation.

She spoke about something called “upstreaming,” which is when an artist on a small indie label is sort of “promoted” or “upstreamed” into being on the major label affiliated with the minor due to hitting a certain number of sales. I’d think that number would be in the hundreds of thousands of albums, but she said it was only in the low tens of thousands. That may sound like a lot of cd’s for an indie artist to sell, but it’s not unattainable if the music is good, the artist is constantly performing and growing their fan base, and the music is being marketed properly. So the take-home message for me was: don’t be afraid of getting “stuck” on a smaller label, especially because smaller indie labels are usually more passionate about and dedicated to their artists, and will help them a lot in the beginning of their career, and every young artist needs that. Then, if the music does well enough, a bigger label with more muscle and money will sometimes take you on to reach higher levels of success.

This reminds me of the bottom line I always try to remember: if you can make money, you’re golden. If you have nothing else going for you but that you make money, you have everything going for you, because at the end of the day, labels want to make money, and they’ll go with the artists that make money. So the key is to figure out how to make money, because then you will get the support and help you need, because people will recognize that they can make money by being part of your team.

Money might be the root of all evil, but it’s also the route to all success, hahaha. Then it’s your job to keep the evil at bay while enjoying your success.

And now back to work.

Ok. Some things that have happened since last entry:

1. Finished two new songs (though I’ll prolly tweak or re-record vocals before I say the album’s totally done), which are, as always, at jccassis.bandcamp.com. People are lovin’ them so far and I’m really proud.

2. Got one more song almost done, then time to keep going with more. I have some really awesome ideas for new songs to write that I’m really excited about. I think my voice as a performer/artist will be clearer and clearer the more music I put out. Yay.

3.Performed at Cat’s birthday party in SoHo at this fab loft with backing tracks and a kickass sound system. Everyone at the party loved it. Added mad people to the mailing list and possibly found a new male backup dancer!

4. Surpassed 10,000 friends on myspace! Yes! So nice to have people listening to the music and liking it and asking me to come play in their cities. I wish I could now but it’ll be a little while!

5. There are a lot of music marketing programs and services offered out there, and it’s easy to think everything being sold on the internet that’s not from some big name retailer is a scam, but there’s a money back guarantee, and either way it’s a tax deduction, so I’m probably going to do the Musicians Mastermind program and see if it gets me the kind of results it promises.

6. Really excited about performing in Union Square this summer. Gotta find out about permits and make that happen. A weekly gig in Union Square would really help me get out there to new audiences I think. And maybe creating my own street residency would lead to a club residency somewhere!

7. Really excited to see that some indie labels with big successful artists accept demos and listen to everything they get. Now, we’ll see if my demo is in good enough shape to get heard and get interest, but at least there are people who can help your career to whom you can have access.

Looking forward to hopefully making a good living off of music soon!!

p.s. Performance footage from the dance parade coming soon…