It’s been quite a year. In the spring, XELLE brought out our long awaited Hologram music video. Shortly thereafter, it unfortunately became apparent that the group would need to make a painful but necessary change of reinventing itself as the duo of Rony and me to be able to move forward in a way that everyone could be happy with. It was a mutual decision between all members of XELLE, and although we made it to benefit everyone involved, it wasn’t easy to swallow the idea that it meant that we’d have to re-brand everything we’d done up to that point and find a way to relaunch and continue what we do while maintaining the interest and confidence of our fans.
So we got to work on two new videos, and the one above, Red Flag, is our first offering as a duo. I’m relieved and excited to say that it’s gotten lots of coverage and praise so far, in publications such as TimeOut New York, The Huffington Post, The Advocate, Towleroad, Out, and many more. We’ve been working like maniacs to support and promote it, including doing tons of promo performances of the song around NYC, and I’m so excited that XELLE can finally put the focus, time and effort into promoting a project the right way. Making Red Flag a big success is our mission for the next few months, and since it’s a great song that we all wrote together, and has a great message we all believe in, I wouldn’t want to spend my time any other way.
If you enjoy Red Flag and stand for equality, please share this video with all of your friends and family, and check out IRaiseARedFlag.com to find out how you can get involved in our movement for equality in Russia and beyond.
Thanks for your support and patience while we worked to bring you new XELLE stuff!
Please download my free song, “Friday Night Forever,” this week before January 11th to help me win $507 and some awesome free promotion. You get free music, and I get a big smile on my face! Here’s how to help:
1. Go to http://www.reverbnation.com/playlist7
2. Click the “Current Contenders” tab. Scroll down ’til you see “Friday Night Forever” by JC Cassis
3. Click to download my song
4. It will ask you to become a fan of Microsoft Windows (the sponsor of the contest) on a social network of your choice. Do that (you can undo it anytime).
5. Download my song, and you’ve got some fantastic new music!
6. Tell all your friends to download my song from that site as well, asap before January 11th when the competition is over.
I finally got into the studio over the weekend to finish up two new songs as well as fix some things in “Hands Off” that were bugging me. Check out the new musica!
What do you think of them?? Leave a comment below and let me know!
Also, don’t forget to vote for me here every day in August from all your email addresses! http://www.sonicbids.com/voting/premium/BandProfile.aspx?c=10372&p=326
Ayayay so much has happened in the last few days! I got the new songs up on the myspace and my website, and people really enjoyed them at the show. I just finished the dance remix of “Can’t Stop” with Lee-Sean, will post it asap, and it sounds awesome. So now I finally have a nice little set of dance recordings ready to go, and it’s just gotta be nose-to-the-grindstone getting the rest of the songs I have in mind done over the next few months so we can have like two set’s worth of dance songs to play. I’m SO glad to be writing regularly again!
The problem is, I should really re-brand myself completely now as a dance-pop artist, which means taking down the old stuff and replacing it with the new. And redesigning the website and doing lots more music videos to replace the ones I won’t be promoting anymore and blah blah so in a way I’m back to square one. Yowza. But I’m so much more excited about the music and the shows this time around I really don’t care. This new music kicks ass and having danceable, fun music will be a big help. The music videos also now would make much more sense being weird or witty or really memorable because I’ll be able to dance in them and use more humor etc. It’ll be great.
In other news, we’re losing our fabulous drummer to LA and the glare of Hollywood. Nicole’s going out there to pursue acting and music opportunities that have arisen, so we need to find a new drummer stat. I’m working on it and it’s going ok. Wish me luck and put me in touch with any drummers you know!
Also, in exciting collaboration news, I have found some new collaborators in a songwriting and production team in New Jersey whom I found through a music biz event. Now because I always hate it when people can’t explain how they got certain opportunities, this is exactly how I got this opportunity: 1. I met one of my best friends, Elijah, at Harvard. 2. Elijah’s ex-roommate is a girl named Joanna who lives in Brooklyn and wants to get into the music biz. 3. Joanna is on an email list called Women in Music which you women should all get on. 4. Joanna told me about the Women in Music list because she knew it would help me out. 5. I got on that email list and someone emailed out something about a music publisher’s organization called AIMP which regularly holds helpful events for music makers in NYC. 6. I registered for an AIMP event a while ago and got on their email list. 7. They emailed me about a song pitching event where songwriters would receive instructions on what kind of music a few artist’s A&R teams were looking for, including Leona Lewis’ team. 8. I went to that event, where there was a sign up list for producers and songwriters in attendance to be able to talk to each other and work together on the songs to pitch to the artists’ teams. 9. I signed up and so did all the producers. 10. I went through the list and reached out to all the producers offering my skills as a singer. 11. One of the producers who got back to me had a great song finished for which he needed a demo singer. 12. We arranged a time for me to come in and sing the song. 13. We did that on Friday night and finished the song in 6 hours. 14. It was a great time and we were both happy to work with each other, and now the production team wants me to come back for future demo singing needs, and I want to keep working with them as well. So THAT’s exactly HOW IT HAPPENED. Now, everyone else who has cool things happen to them, can you please learn how to explain it like I just did and stop pretending it’s always some magical fairy tale with no explanation? EVERYTHING HAPPENS SOMEHOW. Ok.
So they’re going to pitch that song to Leona Lewis’ team, and if her team has half a brain they’ll take it because it’s awesome.
Now, I’m off to band practice and hopefully some more work on my new songs later tonight! Enjoy the new stuff on my myspace and website!
So I’ve been working my butt off all week recording new tracks, and I’m so excited. They all sound great! I wanted to finish them up tonight but the ol’ voicey voice hurts and I don’t wanna push it since I have two hours of rehearsal tomorrow and a show Friday. So I’ll prolly finish up the vocals tomorrow or Saturday and then I’ve got some studio time with my ol’ buddy Yaron who mixed and mastered my first album on Sunday. Yay!
Lee-Sean, my keyboardist, and I have been working on the dance remix of “Can’t Stop Myself From Lovin’ You” and man, it is sick. SICK! It is so fuckin’ awesome and danceable and you are going to love it. He is a genius. Once it’s tweaked to perfection it’s gonna have to rock all the gay clubs because it will just be perfect.
So once that’s done, maybe I’ll switch over all the myspace songs to dance songs. Then I’ll have Lover, Can’t Stop remix, Get Out and Everybody’s Crazy in New York. Hooooooooooray I’m almost there.
Am also trying to set up a few dance music shows for the future so that would be awesome. Just got to learn what I need to know to have me-and-an-ipod shows.
SO excited for the show on Friday. I’m gonna look really weird and sing really awesome songs and the band will kick ass and it will be a rockin’ good time. 8:45pm, Friday April 3rd, Don Hill’s, NYC. Be there!