Four on the Floor now available on iTunes!

Wow, so much to talk about!

My album, Four on the Floor, just dropped on iTunes, Amazon, and all other digital music retailers. I’m so excited! Please click this link, click “view on iTunes,” and write me a review: http://itunes.apple.com/us/album/four-on-the-floor/id352894867. That would help so much!!

Also, I just got the first-ever hard copy of my album in the mail the other day, and it looks so great! I’m so happy about that. Now it’s time to order a whole bunch of albums to send out to fans, friends, licensing folks, industry contacts, etc. People have already put in orders for them so I can’t wait to get them out there!

The other HUGE news is that I finally, after two and a half years, left my day job to pursue music full time. I’m so glad I took action on the most important thing in my life. This was absolutely the right decision at the right time for the right reasons and I’m so happy. I’m really looking forward to working on music stuff all day every day, whether it be writing, recording, producing, singing for other people’s projects, networking, etc etc. This is going to be awesome.

Finally, I wanted to share with you one of the best and funniest videos I’ve seen in a long time. This is my friend Danny from New York who now lives in LA and does NOT espouse the views expressed in this video. He’s playing a character, people! Now watch and be happy:

Yesterday I spent three and a half hours singing lead on my friend’s song demos and it was such a blast. We recorded an R&B duet, a dance song, and a Josh Groban-style ballad, so I got to sing in some styles I haven’t sung in in a while that I love to sing in. That was a poorly written sentence but you know what I mean.

I really want to do more demo singing more regularly ’cause it’s so much fun. It’s great to have a song ready to go and just jump in the vocal booth, knock it out in a few takes, and have a great recording to listen to. I’ll try to post other peoples’ demos I’ve sung on on my site soon so you can hear what I’ve been doing for them.

If you have a demo you’d like me to sing on or know someone who does, please put us in contact because I looooooove singing on demos and everyone I’ve ever worked with has loved having me sing on their demos. ๐Ÿ™‚

I’m very excited about all the comments I got on my last entry. Thanks for that guys, keep the comments comin’! ๐Ÿ™‚

For the last many weeks, I’ve been working on writing and recording the rest of the tracks for my upcoming debut album, “Four on the Floor.” I want to have at least 12 tracks on the album, and of course I want them to be as good as they can possibly be since I’ll be starting to push this material to bloggers and other press and internet radio and potential and existing fans etc etc, so I’m taking my time and trying to make it perfect while also hurrying and trying to get it out so I can start promoting it and hopefully start seeing the fruits of that promotion.

Right now, as you know, I’ve got six tracks finished and posted on jccassis.com (click on “music”). I have one more track that’s ready to be finished in the studio but there was a technical snafu I have to go back and fix. Then there are three tracks that are ready for vocals, one track I’m not sure about, and two songs I’ve written but not started the recordings for. So I’ve got to decide what to do with the track I’m not sure about, record vocals for all 6 songs that don’t have them recorded yet, and make tracks for two more songs. That’s a fair amount of work, but if I’m diligent about it I should be able to get it done over the next couple of weeks. Then it will be time to take everything to the studio to be mixed and mastered, then FINALLY the album will be done, I’ll cull a demo from it, and start sending them both out into the world. Of course I’ve also got to make album art for it and get some hard copies printed up to give out and sell, but at least all the creative work will be done for a while.

Happily, I’m VERY inspired to write these days so I’m confident I will continue to come out with new material a fair amount even when this album is finished and released, but my goals for right now are 1) to have a demo to give to industry contacts, 2) to have an album to send to reviewers/bloggers/give to potential fans/sell at shows/be my presence on iTunes and all other digital retailers, and 3) be finished with this album so I can spend the vast majority of the next few months promoting the hell out of it and hopefully get somewhere with it. It will be a LOT of work. I’ve got to get it all over internet radio, try to get it licensed for use in film & TV, get as much press for it as possible, make music videos for some of the songs, try to make as many new fans as possible through social networks and shows, and on and on and on. But I can’t start any of this until the album is done, so that’s what I’m trying to make happen right now. Once it’s done though, I hope I can count on you to help me get the word out! ๐Ÿ™‚

p.s. I also got accepted into a songwriting workshop at the Songwriters Hall of Fame starting next week, so I’m hoping that will give me even more insight into writing hit songs as well as get me connected to some great industry contacts. Lady Gaga met her producer through a Songwriters Hall of Fame showcase event the story goes, so I can’t help but be a little excited about what opportunities this might bring about for me… ๐Ÿ™‚ The first assignment is to write a song for an artist of your choosing that a publisher or record label would want, so of course I picked Britney Spears, and the song I wrote is REALLY good and REALLY in her style so I REALLY hope they like it! ๐Ÿ™‚

So the last few weeks have been just a tad rough to say the least. First, I finally started recording vocals for the new songs, and then my computer died right in the middle of recording. So I lugged it to the Apple store, who couldn’t help me (can someone explain to my why they don’t do data recovery, especially when they do everything else, and especially when they call their service people “geniuses”?????), so I went to Tekserve, who could help me, as long as I could flush $1300 away in the process. It’s amazing the ways in which money is determined to run screaming from our bank accounts. What is so scary about just staying put, money?!

So anyway, I lugged my seemingly 100lb iMac all around town, finally got a solution for $1300 dollars, and waited two weeks to get my life back. I have not recently been as depressed and bored as I was in that time. And it taught me how important making music is to me. It’s literally something I have to do to have any true excitement and gratification in my life. There is nothing like writing a great song, nothing like seeing it come to life when you record it, and nothing like performing it for people and having them be blown away and tell you they love it. That’s what I love to do. That’s almost all I love to do, especially career-wise. Luckily I realized a few days in (I can be pretty slow about some pretty important things) that I should be using that time to write, and so I wrote three new songs in that time, and now, finally, FINALLY, I have 12 songs for my dance-pop album, Four on the Floor. With the pace at which I was able to work on the last few songs, if I really put my mind to it, I could have the remaining 5 recordings done very soon, and record the vocals quickly too, then it’ll be time to take them to the studio for finishing, and then finally, FINALLYYYYYYY I can start sending it out to bloggers and internet radio and all my profiles and promote it and send it to everyone everywhere and see what kind of a response it gets. And this time around, I really know what I’m doing and what I want to do and who will like it, and that makes all the difference.

For those of you who are fellow artists, I cannot stress enough how important it is to have a specific vision for your music about what it is, how it will sound, and who will like it. Once you know those things, you know exactly what to do with it. For example, my music is dance-pop, which means it’s great for any event that would involve dancing or a party, which tells me what kind of venues I should play (i.e. dance clubs, not coffee houses). I know that my music is similar in its aesthetic and appeal to club music of the early 90’s and some of the current electro indie pop, so I’m going to push it to people who like that kind of stuff. Since I know which artists I’m similar to, I should go after their fans, the bloggers who blog about them, and the stations and venues that showcase their music, because they’re the ones who will most likely support my music. So now, instead of thinking about pitching one song to a comedy blog and another to a country blog etc etc etc, I know exactly who to send my music to, and I can be confident that they will probably like it, or at the very least not get mad at me for sending them something totally irrelevant to their tastes. That, in turn, gives me a lot of hope and excitement for the promotional part of my music business, which means I’ll approach it with more confidence and happiness and be more successful at it.

I’ve started compiling a list of blogs I should reach out to for when the record’s done, and I’m really excited for the results I know will come when I reach out to them and follow up continuously until I get a response!