Four on the Floor now available on iTunes!

Wow, so much to talk about!

My album, Four on the Floor, just dropped on iTunes, Amazon, and all other digital music retailers. I’m so excited! Please click this link, click “view on iTunes,” and write me a review: http://itunes.apple.com/us/album/four-on-the-floor/id352894867. That would help so much!!

Also, I just got the first-ever hard copy of my album in the mail the other day, and it looks so great! I’m so happy about that. Now it’s time to order a whole bunch of albums to send out to fans, friends, licensing folks, industry contacts, etc. People have already put in orders for them so I can’t wait to get them out there!

The other HUGE news is that I finally, after two and a half years, left my day job to pursue music full time. I’m so glad I took action on the most important thing in my life. This was absolutely the right decision at the right time for the right reasons and I’m so happy. I’m really looking forward to working on music stuff all day every day, whether it be writing, recording, producing, singing for other people’s projects, networking, etc etc. This is going to be awesome.

Finally, I wanted to share with you one of the best and funniest videos I’ve seen in a long time. This is my friend Danny from New York who now lives in LA and does NOT espouse the views expressed in this video. He’s playing a character, people! Now watch and be happy:

New York, my friends, is a crazy place, full of crazy people and crazy occurences. If I had had a choice last night of whether to chicken out on the gig, I might have, because it was raining, all my friends were unavailable to come, I was nervous, and just was not in the mood in general. But I is a pro, g d it, and I gets the job done! Thank goodness for that because the night was full of pleasant surprises.

1. Because of a misunderstanding, we thought we might have to play the set without a hi-hat on the drumset, meaning no hot disco beats, no fun, bad sound. Then the lovely and kind drummer of the band going on after us, whose name I heard as “Breaking Dick” but whose name is actually “Breaking Day,” lent us his hi-hat, and we were saved. I wish his band’s name was “Breaking Dick,” that would be so utterly hardcore.

2. My drummer set up his drums as soon as we got there, so the band before us’ drummer used it. That drummer happened to be the drummer from Blue Oyster Cult, they of “Don’t Fear The Reaper” and SNL cowbell skit fame. Now he’s a public school teacher in NYC because NYC finds ways to make your life totally weird even if you don’t know how it will do it. Like having the drummer from Blue Oyster Cult teach you long division. Seriously, what the fuck? Like, seriously. You know?

3. When Sam C got to the venue, we were all already there, sitting around chatting, and as a greeting, he goes, “Hey guys–wh–what’s goin’ on?” in this really paranoid voice, like we were going to eat him. I laughed so hard. I tell ya man, he’s got a way about him that just makes me laugh so hard. Pair that with the hilarious sub bassist we had and Sam J and I can’t believe I made it out of there without any drinks shooting out of my nose. I fucking love my band.

4. The show itself was great. I’m getting a lot freer and more dynamic with my moving while singing. That was so hard for me at the first show. I had to really try to move more, but I used to worry it looked stupid, then I watched a video of me performing Lover and realized that the only parts I liked were the parts when I was really dancing and singing. I can’t believe the weird conclusions my mind comes to on its own. Like that dancing and singing all at once doesn’t look good? Um, hello, Broadway musicals! And every pop star ever! But at least now I get it and can do it.

Besides doing the show this week, I also entered into the Musician’s Mastermind program and have started work on it. This week it’s helping me solidify my vision for my career, which is exciting. Putting down some numbers on a timeline is really comforting because they seem doable or easy, and others seem a little over the top, but I’ll try to hit them. So far I’ve put down making 1 music video a month, finishing 4 songs a month (though I don’t know how many actual recordings I’ll finish) gaining thousands of fans and downloads a month, rapidly increasing the amount of merchandise available for purchase on my merch store, and dramatically increasing the amount of gigs I have per month. It’ll be a lot of work but I can already see how it will let me reap great and exciting benefits!

Also, I recently sold my first shirt out of my online merch store!! So exciting! I hope the person enjoys it and tells their friends about it! Check out the store at http://www.zazzle.com/jccassis.

Pics from the gig coming soon…

I have this annoying tic where as soon as I think of something I should do to try to get more exposure for my music, I think something self-defeatist like, “No, that wouldn’t help. It would never get the results I really want.” Then I have to remind myself, “Bullshit, JC, you haven’t even tried it! Why don’t you try it?” I remind myself that of course it hasn’t worked yet, because I haven’t tried it yet. But maybe if I gave it a real, honest, effort-filled shot, it would!

People are always talking about how hard it is to become a star in any field. “Sure that person succeeded,” they’ll say, “but for every person who succeeds, do you know how many people fail at that? A lot!” True, but what I want to know is: how many of those people who failed really, really tried, and gave it their all, and kept trying until they had absolutely exhausted their options? None, I think. Because I don’t think there really is a way to exhaust your options. If you run out of money, go make some more. If you run out of friends, go make some more. If you run out of jail, you better keep runnin’, baby!

My latest idea for what I’m going to try to get more exposure for my music is YouTube cover videos. There are a bunch of people on YouTube who’ve done them (Esmee Denters being the best-known) and some of them have gotten some great opportunities out of them. But all of the good ones who’ve made lots of videos have gotten hundreds of thousands if not millions of views, which is way more than I’ve gotten so far with my original music. And of course the idea is if you can get people to watch you sing covers, maybe they’ll watch your videos for your original music, too. Can’t hurt. And some of these people went from being total unknowns to being signed to major labels in a year to two years. Not bad at all!

For my cover videos, I’m going to do some of the all-time most watched songs, some of the most popular and searched-for songs of the moment, some classics, some of my personal favorites, and keep going as long as I can/need to to get where I want to go. The average person might fail at this because they might not do it at all or they might not do it long enough, but I’m going to do it and do it as long as I need to to get the results I want, and that’s what’ll make the difference. That, and picking the right songs and singing the hell out of them.