The difference between an ok life and a great life is hard work.

Whatever lofty goal or big dream you have in life, it’s going to take some hard-ass work to achieve it.

The best thing you can do for yourself when pursuing a goal is immediately throw out the idea that it will be easy or happen fast. Because it won’t and it won’t.

Accept the fact that anything worth getting only comes after a lot of hard work, and get to work.

Here’s some of the work I’m doing right now: making music, making videos, leading a band, booking shows, friending hundreds of people on Myspace each day, performing as much as possible, practicing and learning new skills and songs on the guitar, trying to get blog publicity, and on and on and on.

A little work every day adds up over time to a lot of goals reached. A lot of work every day accomplishes even bigger goals even faster. The work is never going to end, so get used to working constantly. Once you reach your goal, you’re going to have to work to stay there, and work even harder to get beyond that point. So get comfortable with the idea of hard work every day. Because there really is no alternative if you have any ambition at all.

I have this annoying tic where as soon as I think of something I should do to try to get more exposure for my music, I think something self-defeatist like, “No, that wouldn’t help. It would never get the results I really want.” Then I have to remind myself, “Bullshit, JC, you haven’t even tried it! Why don’t you try it?” I remind myself that of course it hasn’t worked yet, because I haven’t tried it yet. But maybe if I gave it a real, honest, effort-filled shot, it would!

People are always talking about how hard it is to become a star in any field. “Sure that person succeeded,” they’ll say, “but for every person who succeeds, do you know how many people fail at that? A lot!” True, but what I want to know is: how many of those people who failed really, really tried, and gave it their all, and kept trying until they had absolutely exhausted their options? None, I think. Because I don’t think there really is a way to exhaust your options. If you run out of money, go make some more. If you run out of friends, go make some more. If you run out of jail, you better keep runnin’, baby!

My latest idea for what I’m going to try to get more exposure for my music is YouTube cover videos. There are a bunch of people on YouTube who’ve done them (Esmee Denters being the best-known) and some of them have gotten some great opportunities out of them. But all of the good ones who’ve made lots of videos have gotten hundreds of thousands if not millions of views, which is way more than I’ve gotten so far with my original music. And of course the idea is if you can get people to watch you sing covers, maybe they’ll watch your videos for your original music, too. Can’t hurt. And some of these people went from being total unknowns to being signed to major labels in a year to two years. Not bad at all!

For my cover videos, I’m going to do some of the all-time most watched songs, some of the most popular and searched-for songs of the moment, some classics, some of my personal favorites, and keep going as long as I can/need to to get where I want to go. The average person might fail at this because they might not do it at all or they might not do it long enough, but I’m going to do it and do it as long as I need to to get the results I want, and that’s what’ll make the difference. That, and picking the right songs and singing the hell out of them.